about alpha house

The strength of our business lies in the expertise of our people.

Our management team comprises of not just experienced business people, but seasoned entrepreneurs in their own right.

Each of our Directors has been involved in significant businesses here in the UK and abroad.

Our team’s skill base covers not just the Battery and Solar industry alone, but other industry groups as diverse as Property Investment and Development, App Development, Video Conferencing and Luxury Goods.

Each brings a unique skill set and perspective to the work we do and the relationships we foster at Alpha House.

Meryl Armitage
Managing Director

Meryl is a founding Director of The Armitage Group, a property investment and development company based in Belgravia, London.

She was previously a board member of Chanel Ltd, managing 52 markets globally as Marketing Director and sat on global committees for product development, advertising and internet strategy.

Meryl was also Marketing Director UK for both Clinique and Estee Lauder.

Shane Armitage

Shane is the founding Managing Director of The Armitage Group, a property investment and development company based in London.

He is also the founding Managing Director of Mecasa, a unique App allowing house buyers a totally unbiased view of estate agents activity in their area.

Shane is an exceptional entrepreneur with unparalleled contacts across many businesses and sectors.

Steve Hosmer
Sales and Technical Director

Steve has 25 years experience in the power protection industry, starting his career with Chloride Power Electronics within the UPS sector.

In the last 12 years, he has been responsible for sales and project management within EMEA for C&D Technologies Inc and has also worked with Amazon, Microsoft, Equinix, Telecity, ABB, Eaton, Emerson Network Power, and Schneider.

Steve also owned his own power protection consultancy before joining Alpha House.

Ed Webb
Operations and Finance Director

After qualifying as an electronic engineer and an initial career designing and building telecoms equipment, Ed progressed into product marketing and marketing culminating in being European Marketing Manager for a successful US Global Videoconferencing company.

Following a career break to follow a lifetime ambition to sail around the world, Ed returned to set up and run a Renewable Energy Wholesale distribution company. After selling the business, Ed joined Alpha House with a view to re-applying the knowledge gained in his own business to this exciting brand.