about alpha house

The strength of our business lies in the expertise of our people.

Our management team comprises of not just experienced business people, but seasoned entrepreneurs in their own right.

Each of our Directors has been involved in significant businesses here in the UK and abroad.

Our team’s skill base covers not just the Battery and Power Protection industry alone, but other industry groups as diverse as Property Investment and Development, Automotive Product Manufacturing, and Luxury Goods.

Each brings a unique skillset and perspective to the work we do and the relationships we foster at Alpha House.

Alpha House lorry unloading at sunset

Meryl Bagguley
CEO

Meryl has a proven track record as both an entrepreneur and corporate professional, who’s focus, determination and strong people skills, ensure her success.

Meryl is the co-founder and owner of Alpha House. She set up the business following a battery need she had in her own home and the rest is history…in the making! Her vision is to provide the very best battery solution for every customer along with exemplary customer service.

Meryl is also co-founder of The Armitage Group, a property investment and development company based in Belgravia London. The Armitage Group deals mainly in the residential market, and over the past 18 years has established a reputation as one of London’s leading property investment companies.

Prior to this Meryl was a board member of Chanel Ltd, managing multiple markets globally and sat on global committees for product development, advertising and internet strategy.

Meryl was also Marketing Director for both Clinique and Estee Lauder.

Samuel Orton
Managing Director

Samuel has over 19 years’ experience in design management and power protection infrastructure in the UK, Ireland and EMEA across multiple market sectors and verticals. He has a track-record of delivering projects and applications with VRLA battery, ‘flywheel’ kinetic energy storage and DRUPS applications ranging from 10KW to 8MVA installations.

During the last several years Samuel has been responsible as UK GM for growth and development of two businesses comprising part of a leading international manufacturing conglomerate.

Samuel brings great expertise and knowledge in the application of business development to Alpha House.

Jon Lynch Operation

Jon Lynch
Operations and Finance Director

Jon is a Chartered Accountant who trained at Grant Thornton, where he worked across a range of disciplines, including Audit, Tax and Corporate Finance.

Prior to joining Alpha House, Jon was Group Finance Director at an AIM-listed manufacturing business where he ran the global finance and IT functions across six countries and co-led multiple corporate finance transactions, including the IPO-listing. During this role, Jon was also involved in setting up new plants in the Czech Republic and Mexico, and a design office in India.

Jon has joined Alpha House to support the next phase of growth in this exciting brand.

Paul Marks
Business Development Manager

Paul has over 20 years’ experience in the power protection industry and associated markets in the UK and EMEA. In the last 12 years Paul specialised in the VRLA battery sector delivering large infrastructure projects through the UK and Europe.

His professional sales career started as Sales Manager, successfully setting up multiple distribution networks across Africa and the Middle East obtaining invaluable experience and knowledge across multinational agreements.

Since returning, he has driven growth and client acquisition, accumulating longstanding and respected partnerships with multiple clients and businesses.

Paul Morris
Business Development Manager

Paul brings a wealth of experience to the table. With over 15 years of sales expertise, including Technical Sales and Account Management, he has successfully managed customers across the UK, Ireland, and Nordic regions, building strong professional relationships and implementing effective sales strategies.

Not one to rest on his laurels, Paul has a keen eye for identifying growth opportunities, and is passionate about the renewable energy industry, using his expertise to help clients optimise their supply chains.

He’s a team player with a proven track record of delivering exceptional results.

Phelim Bracken - Business Development Manager at Alpha House

Phelim Bracken
Business Development Manager

Phelim has over 20 years of experience in semiconductor manufacture and sales in Ireland, the United Kingdom, and across the globe. He has a strong electronics background, having earned a degree in Mechatronics Engineering, and is constantly expanding his technological knowledge, which he currently applies to the power storage market. Phelim is proactive and inventive, always ensuring that targets are met and exceeded.

Phelim has joined Alpha House as the national Business Development Manager for Ireland, with the purpose of driving market growth and providing great service.

Alongside his professional career, Phelim has worked his way through the Irish Army Reserves, rising to the rank of Platoon Sergeant.

Tobrise Arhawarien

Tobrise Arhawarien
Business Development Manager

Tobrise brings extensive expertise, with more than 16 years of experience in sales and specification of DC Power Infrastructure, including technical sales in AC Power and Thermal Management. He has a proven track record of successfully delivering projects and applications involving VRLA batteries for UPS and DC power in the EMEA and West Central Africa markets.

In the UK his passion for, and experience in the renewable energy industry, has enabled him to assist diverse clients in implementing alternative energy storage solutions to optimize their power consumption.

Tobrise is committed to developing innovative sales strategies for Alpha House Ltd in the West and Central Africa markets.

Trevor Conway
Business Development Manager

Trevor has over 30 years’ experience in power control and protection infrastructure in the UK, Ireland, EMEA and Far East across multiple market sectors and verticals. Trevor has a background of delivering projects and technically demanding applications utilising VRLA battery, ‘flywheel’ kinetic energy storage and DRUPS systems across numerous applications ranging from 10KW to Multi MW installations.

During this time, key account management and working in partnership with large to medium size organisations to maintain and increase revenue, has been an integral aspect of Trevor’s success.

Brian Fagan
Warehouse Manager

Brian has over 30 years’ experience as a warehouse manager, overseeing, warehousing, distribution, and maintaining operations to a high standard. Brian has a wealth of knowledge and expertise in handling and dispatching diverse products to clients, suppliers, and transport companies.

During this time, Brian has worked for a variety of warehouse and logistic companies with 10 years spent at C+D Technologies. His mastery of communication, safe keeping of the working environment, strategic management, stock control and data system reconciliation, brings great proficiency in the development and safeguarding of the Alpha House warehouse.

Mahsa Tarighat

Mahsa Tarighat
Accounts & Admin Assistant

Mahsa is a qualified and hardworking member of our accounts team, holding an AAT certification level 3 (advanced) and she is currently studying for her AAT level 4 (professional). She has over 7 years of experience working in the financial and management accounting departments for a manufacturing company.

Mahsa is a diligent professional who has already mastered Alpha House’s systems, perhaps unsurprising when you learn she also holds a master’s degree in computer engineering. Her attention to detail and genial nature ensures that all our customers’ and suppliers are assisted effectively.

Joshua Nieto

Joshua Nieto
Warehouse Assistant

Joshua has warehouse experience, working with toy and home furnishing businesses, picking and packing orders for shipment to customers. He is self-motivated, conscientious and dependable, all of which are crucial attributes for Alpha House’s warehouse during this time of expansion.

Joshua has undergone training in battery product testing and evaluation to ensure that Alpha House provides the level of quality assurance that our customers expect. He is eager to continue acquiring new skills at Alpha House to apply in his role and for his own career progression.