about alpha house

The strength of our business lies in the expertise of our people.

Our management team comprises of not just experienced business people, but seasoned entrepreneurs in their own right.

Each of our Directors has been involved in significant businesses here in the UK and abroad.

Our team’s skill base covers not just the Battery and Solar industry alone, but other industry groups as diverse as Property Investment and Development, App Development, Video Conferencing and Luxury Goods.

Each brings a unique skillset and perspective to the work we do and the relationships we foster at Alpha House.

Meryl Armitage

Meryl has a proven track record as both an entrepreneur and corporate professional, who’s focus, determination and strong people skills, ensure her success.

Meryl is the co-founder and owner of Alpha House. She set up the business following a battery need she had in her own home and the rest is history…in the making! Her vision is to provide the very best battery solution for every customer along with exemplary customer service.

Meryl is also co-founder of The Armitage Group, a property investment and development company based in Belgravia London. The Armitage Group deals mainly in the residential market, and over the past 18 years has established a reputation as one of London’s leading property investment companies.

Prior to this Meryl was a board member of Chanel Ltd, managing multiple markets globally and sat on global committees for product development, advertising and internet strategy.

Meryl was also Marketing Director for both Clinique and Estee Lauder.

Samuel Orton
Managing Director

Samuel has over 19 years’ experience in design management and power protection infrastructure in the UK, Ireland and EMEA across multiple market sectors and verticals. He has a track-record of delivering projects and applications with VRLA battery, ‘flywheel’ kinetic energy storage and DRUPS applications ranging from 10KW to 8MVA installations.

During the last several years Samuel has been responsible as UK GM for growth and development of two businesses comprising part of a leading international manufacturing conglomerate.

Samuel brings great expertise and knowledge in the application of business development to Alpha House.

Ed Webb
Operations and Finance Director

After qualifying as an electronic engineer and an initial career designing and building telecoms equipment, Ed progressed into product marketing and marketing culminating in being European Marketing Manager for a successful US Global Videoconferencing company.

Following a career break to follow a lifetime ambition to sail around the world, Ed returned to set up and run a Renewable Energy Wholesale distribution company. After selling the business, Ed joined Alpha House with a view to re-applying the knowledge gained in his own business to this exciting brand.

Paul Marks
Business Development Manager

Paul has over 20 years’ experience in the power protection industry and associated markets in the UK and EMEA. In the last 12 years Paul specialised in the VRLA battery sector delivering large infrastructure projects through the UK and Europe.

His professional sales career started as Sales Manager, successfully setting up multiple distribution networks across Africa and the Middle East obtaining invaluable experience and knowledge across multinational agreements.

Since returning, he has driven growth and client acquisition, accumulating longstanding and respected partnerships with multiple clients and businesses.

Steve Hosmer
Business Development Manager

Steve has 25 years experience in the power protection industry, starting his career with Chloride Power Electronics within the UPS sector.

In the last 12 years, he has been responsible for sales and project management within EMEA for C&D Technologies Inc and has also worked with Amazon, Microsoft, Equinix, Telecity, ABB, Eaton, Emerson Network Power, and Schneider.

Steve also owned his own power protection consultancy before joining Alpha House.

Trevor Conway
Business Development Manager

Trevor has over 30 years’ experience in power control and protection infrastructure in the UK, Ireland, EMEA and Far East across multiple market sectors and verticals. Trevor has a background of delivering projects and technically demanding applications utilising VRLA battery, ‘flywheel’ kinetic energy storage and DRUPS systems across numerous applications ranging from 10KW to Multi MW installations.

During this time, key account management and working in partnership with large to medium size organisations to maintain and increase revenue, has been an integral aspect of Trevor’s success.

Hidayat Peruzi
Accounts & Admin Assistant

Hidayat is an experienced member of our accounts department who has worked for various chartered accountancy firms during his accounting career.

Hidayat’s extensive experience of preparing company accounts across a broad range of sectors and business structures ensures that all our accounting duties are administered to a high standard.

His knowledge of software proficiency, attention to detail, data analysis and effective communication ensures that all our customers’ and suppliers are dealt with diligently.

Hollie Hale
Marketing Co-ordinator

After studying at The University of Winchester for three years, Hollie graduated with a Bachelor of Arts with Honours in Marketing in 2020.

Hollie has worked in the retail industry for various companies for over the past 5 years, alongside her studies, but has always had a passion for Marketing.

She specialises in marketing and communications and is very much looking forward to developing this further with Alpha House.

Brian Fagan
Warehouse Manager

Brian has over 30 years’ experience as a warehouse manager, overseeing, warehousing, distribution, and maintaining operations to a high standard. Brian has a wealth of knowledge and expertise in handling and dispatching diverse products to clients, suppliers, and transport companies.

During this time, Brian has worked for a variety of warehouse and logistic companies with 10 years spent at C+D Technologies. His mastery of communication, safe keeping of the working environment, strategic management, stock control and data system reconciliation, brings great proficiency in the development and safeguarding of the Alpha House warehouse.